Search & Reach Optimisation
Your customers have stopped searching and started asking. Ergovero gets your business found, quoted and recommended inside ChatGPT, Perplexity, Gemini, Copilot and Google's AI answers — and makes sure what they say about you is what you want said.
Not a dashboard. Not a score. The work itself.
We take on 12 clients a year. Currently 3 places open for Q4 2026.
Illustrative example. Company names are placeholders.
For twenty years, being found meant ranking. A buyer typed a query, scanned ten blue links, and clicked. You optimised for that, and it worked.
That model is unwinding. Buyers now ask an assistant and read the answer. The answer names two or three companies. There is no page two, no scroll, and often no click at all — the assistant summarises, the buyer decides, and your analytics never records the visit that shaped the shortlist.
Two consequences follow, and most companies have absorbed neither.
The overlap between the pages Google ranks highly and the sources AI assistants actually cite has collapsed. You can hold position one and be entirely absent from the answer.
By the time a prospect reaches your website, the AI has already told them who else to consider and how you compare. That conversation happens without you in the room — unless someone has done the work to put you there.
of B2B buyers used generative AI tools somewhere in their purchase process. 6sense — 2025 Buyer Experience Report
The overlap between top Google-ranked pages and the sources AI assistants cite — down from around 70%. Brandlight, 2026
Projected decline in traditional search volume by 2026, with organic traffic forecast to halve by 2028. Gartner
AI-sourced leads convert at roughly three times the rate of traditional channels. Low volume, exceptional intent. HubSpot first-party data, 2026
Figures current as of July 2026. We update this page quarterly — recency is itself a ranking factor in AI answers.
What we actually do
A whole industry has grown up around measuring AI visibility. The tools are good at what they do: they will tell you your score, chart it against your competitors, show you which sources are being cited, and hand you a list of things to fix — get a profile on that review site, join that conversation, place a story with that publication.
Then they stop, because that is where software has to stop. Doing any of it is a different kind of work: research, judgement, writing, restructuring, correcting sources you do not own, and months of unglamorous follow-through.
We do not just tell you that you are invisible. We do the work that makes you visible.
Then you can use one of the dashboards out there to confirm it.
Two levels
Most clients start at Level 1 and move to Level 2 once they can see what the data is telling them. Some need both from day one.
Level 1 — Tactical
We identify the questions your buyers actually ask AI assistants, establish where you stand against your competitors in those answers, and then do the work that gets you into them: the keywords, the prompts, the messages and the sources that shape what the models say.
Best for: teams that need visibility and momentum inside a quarter.
Explore Level 1 →Level 2 — Strategic
We take a wider view of everything that shapes how AI systems describe you — your own site, third-party reviews, directories, editorial coverage, communities, comparison content — and align it around the position and values you want to be known for. Not just being found. Being understood correctly.
Best for: companies whose category is crowded, contested, or where being described wrongly costs deals.
Explore Level 2 →Why companies choose us
The people you meet at the start are the people who do the work. No pitch team, no hand-off to a junior in month two, no account manager relaying questions to someone you never speak to.
We take on a limited number of clients each year. This is not scarcity marketing. AI visibility work compounds through attention to detail, and we would rather do exceptional work for twelve companies than adequate work for fifty.
We work across six time zones, in writing, so everything is documented and reviewable on your schedule — no standing calls, no meeting tax. The same distribution is why we run prompt sets in German, French, Italian, Spanish and English, which matters more than most people realise: assistants name different brands depending on the language they are asked in.
Your team logs in to see where you appear across every assistant we track, adjust the keywords and messages you want to own, and launch campaigns around them. No ticket queue for a change of direction.
The platform
Every client gets access from day one. To be clear about what it is: the platform is not the product — the work is. The platform is where you watch the work land and where you steer it.
See the platform in actionProof
Our clients compete in categories where their visibility strategy is commercially sensitive, and several work in sectors where discretion is a condition of the engagement. We do not publish their names, their prompt sets or their data.
We would rather lose a deal to a firm with a glossier case study page than turn one client's results into marketing material for the next one.
A company in the health sector came to us in early 2025 with effectively no presence in AI-generated answers for its category. Its competitors were being recommended; it was not being mentioned at all.
By early 2026 it had become the most frequently mentioned brand in its category across all the major AI assistants. Twelve months, from absent to first — achieved by changing what the models had to work with, not by monitoring what they were saying.
We are happy to go through this and other engagements in detail at the appropriate point in a conversation, and — where the client agrees — to put you in touch with them directly.
For organisations in this space, our client is the most consistently recommended provider, particularly for ██████████████ where its ████████ is widely cited.
Other options include ████████████ and ██████████, though these are more commonly mentioned for smaller deployments.
Client and competitor names redacted. Full context available under NDA.
Questions we get asked
Search and reach optimisation (SRO) is the practice of making a business findable, quotable and correctly described across both traditional search engines and AI assistants such as ChatGPT, Perplexity, Gemini, Claude and Copilot. It combines tactical keyword and prompt-level work with strategic positioning across the wider online channels that AI systems draw on.
SEO optimises for a ranked list of links; search and reach optimisation optimises for a written answer. The mechanics differ: AI systems synthesise from sources they trust rather than ranking pages, they weigh brand presence and third-party mentions more heavily than backlinks, and they favour recently updated, clearly structured content. Traditional SEO still matters — the two compound rather than compete — but strong rankings no longer guarantee you appear in AI answers.
Less traffic, better traffic. Volume from AI assistants is still small relative to organic search, but those visitors arrive far later in the buying process — often already shortlisted, with budget — and convert at several times the rate of ordinary organic visitors. The larger effect is the one you cannot see in analytics: being included in a shortlist that forms entirely inside the conversation, before anyone visits your site.
No — those are measurement, we are execution. Analytics platforms track your AI visibility and report it back to you: score, position, sentiment, citations. That is genuinely useful and they do it well. What no dashboard does is close the gap it has just identified, because closing it means writing content, restructuring sites, correcting third-party sources and sustaining that for months. That is our job. Plenty of our clients run a monitoring tool alongside us, and we are glad when they do.
Because our clients ask us to keep them that way, and their visibility strategy is commercially sensitive. We will discuss specific engagements in detail once a conversation is serious, and where a client has agreed we will introduce you to them directly. What we will not do is publish one client's results to win the next one — which is the same discretion you would get from us.
A mention is when an AI answer names your brand. A citation is when your content is used to build the answer — sometimes without your name appearing at all. The two come apart more often than people expect, and the worst version is common: your content answers the question while a competitor gets recommended. We track both, because they need different fixes.
Yes, and it is where the biggest gaps usually are. Assistants frequently name different brands depending on the language of the question, because they draw on different sources — national review sites, local directories, domestic press. A company can be well represented in English and effectively absent in German. We run prompt sets in German, French, Italian, Spanish and English as standard.
First movement typically appears within six to ten weeks, with meaningful change over a quarter. AI systems refresh their view of a brand at different speeds, and some effects depend on third-party sources updating. We tell you what is realistic for your category before you commit, not after.
Tell us your category and your three main competitors. We will run your visibility across the major AI assistants and send you a written scorecard: where you appear, where they appear instead, how each of you is described, and the three things we would fix first.
No call required. No obligation. If we are not the right fit, we will say so in the same email.
Get your AI Visibility ScorecardTakes two minutes. Written response within one business day.